Tourism & Hospitality Hero

This category celebrates an individual on the front line of the customer service experience. Across Scotland, there are a huge number of people who unlock something special for every visitor – from tour guides to front of house staff – anyone who provides exceptional service and a memorable and personal touch.

Who should enter:

We have in mind tourism guides, front of house staff, drivers and receptionists. Anyone who works on the front line of the tourism industry – but if you are a “service hero” in any appropriate role, please apply!

What the judges are looking for:

A story about an individual who, over the course of the last 12 months, has consistently inspired visitors by the way they have revealed something of the magic of Scotland.