BEST SHOPPING EXPERIENCE

Tourism and shopping are synonymous and yet the connection is implicit. Visitors are naturally keen to purchase a memento of their holiday - however beyond this is a more common behaviour by holiday makers to visit a variety of retailers from grocers to textile companies.

This category is for retail businesses that demonstrate exemplary levels of customer service and satisfaction, which recognise the value of the tourist pound and go the extra mile to provide an innovative retail experience.

Who Should enter:

Any retail business in the Highlands and Islands who have visitors, from home or abroad, as a significant part of their customer profile.  Businesses of all sizes and across the length and breadth of our region: From high street retailers, department stores and specialty shops to small rural businesses, mill shops and visitor attractions or accommodation retail outlets. 

What the judges are looking for:

Evidence of recognition of the value of the tourist pound. Innovation in creating a welcoming experience with focus on provision of customer care for domestic and international visitors. Understanding of our visitor’s expectations and how these expectations are exceeded. Demonstrate an understanding of sustainability and how it is implemented. Any links with destination and/or Scottish manufacturers if appropriate to the business. How the business is successfully marketed to our visitors. NB each question should be answered in no more than 400 words.

Please register now to enter this category.