Highland & Islands Tourism Awards 2007

Recognising the potential of the Highlands and Islands Tourism Industry

Become a winner in the Highland Tourism Awards 2007

Marketing Initiative

Note: Please register your details prior to completing this form.

We strongly advise you to complete your entry on a Word document or similar BEFORE attempting to use the online forms - See Info

The award is open to all tourism businesses and partnerships who can clearly demonstrate a successful and creative marketing initiative that has successfully brought additional visitors and income to the Highlands and Islands.

This is not simply about large budget campaigns. We are looking for well researched, unique and extremely innovative schemes that really capture the opportunities created by the region. The project must be based upon a clear strategy and action plan with measurable evidence of its impact.

Entry Form

Name:
Business Name:
Contact Phone:
Contact Email:
Contact Web:
   
Nominating
Self
Other
If Nominating Other  
Name:
Business Name:
Web Address:
Phone Number:
   
Can you please give an overview of the initiative you are entering for this award?
Please include the key objectives of the initiative.
How is the initiative unique, and how is it different?
What research was carried out prior to the initiative?
How did you identify the target market?
Which marketing and promotional tools were used e.g. technology and media 
How was the success measured?
What were the tangible benefits from the project?
How has the initiative been evaluated and what lessons have been learned for the future?
 
Attach supporting material
Please ensure the file size is below 0.75MB. (750 kilobytes) & consider compressing your files with Winzip or similar.
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